NYFW: Tommy x Gigi

Everything you need to know about the supermodel’s colab with Tommy Hilfiger

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It’s safe to say we can add fashion designer to the long list of Gigi Hadid’s accomplishments. Her long awaited collaboration with Tommy Hilfiger debuted tonight on Pier 16 at South Street Seaport in NYC, and let me say it was worth the wait! The pier was transformed into a carnival – complete with rides, food stands & pop-up shops  – with just enough space carved out for a long boardwalk runway where the new clothes were shown for the first time. The collection – a mix between Gigi’s cool California edge and Tommy’s east coast style – is unique in that it’s already available for purchase. Usually, New York Fashion Week, though it takes place in the fall, showcases clothing that will hit stores in spring of the following year. However, as of late designers have shifted to having their runway clothes match the season they’re shown in. This meaning that the audience can purchase new collections as soon as they hit the runway: no more waiting for 6 months until they hit stores! This new trend referred to as Buy Now Wear Now, is taking hold with designers like Burberry, Tom Ford and of course with Tommy Hilfiger. Check out some of my favorite moments from the tonight’s runway show, which you can watch on Tommy.com!

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